Introduction to Persuasive Speaking
Defining a Persuasive Speech
Persuasive speeches aim to convince the audience to believe a certain view.
The Goals of a Persuasive Speech: Convincing, Actuation, and/or Stimulation
Persuasive speeches can be designed to convince, incite action, or enhance belief by the audience.
Persuasive versus Informative Speaking
Informative and persuasive speeches differ in what they want the audience to walk away with: facts or an opinion.
The Psychology of Persuasion
Each individual is persuaded by different things over different time-periods, so to be effective each pitch must be customized.
The Ethics of Persuasion
Persuasion is unethical if it is for personal gain at the expense of others, or for personal gain without the knowledge of the audience.