Definition of micro-environment
Small forces that are close to the company that affect its ability to serve its customers.
Examples of micro-environment in the following topics:
- It is important to place equal emphasis on both the macro and micro-environment and to react accordingly to changes within them.
- The Marketing Environment Two key levels of the marketing environment are the micro-environment and the macro-environment.
- The Micro-environment The micro-environment includes the company itself, its suppliers, marketing intermediaries, customer markets, and competitors.
- The company aspect of micro-environment refers to the internal environment of the company.
- The suppliers of a company are also a part of the micro-environment because even the slightest delay in receiving supplies can result in customer dissatisfaction.
- Since the business environment is constantly changing and customer preferences keep evolving, marketers are required to adapt rapidly.
- The Micro Environment and Trends The micro environment refers to the forces that are close to the company and affect its ability to serve its customers.
- The technological environment is perhaps one of the fastest changing factors in the macro environment.
- This includes technological developments in areas ranging from antibiotics and medicine, to nuclear and chemical weaponry, and credit cards.How the Micro Environment Applies to OrganizationsThe corporate aspect of the micro environment refers to the internal environment of a company.
- The suppliers of a company are also an important aspect of the micro environment.