Definition of Unsought good
Goods that a consumer does not seek out, but purchases out of fear, precaution, or need.
Examples of Unsought good in the following topics:
- Converting Unsought Goods to Sought Goods In the past, new products such as frozen food items were unsought—why buy frozen when you can buy fresh?
- Once the consumer is well-educated about the product, the good goes on to become a sought good.
- For example: A new smartphone with exclusive features is an unsought good until the consumer hears about it.
- Even though it is a classic example of an unsought good, it is quickly growing into a sought good.
- This was to prevent the good from becoming an unsought good.
- An unsought good is one that is not actively sought out by a consumer, but is instead purchased due to fear, precaution, need, etc.