Boundless Marketing


Boundless alternative to
Marketing 650
by Grewal, Levy

ISBN-10: 0077593278
ISBN-13: 9780077593278
The Boundless alternative does not copy any content from this textbook.
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Chapter 8: Segmentation, Targeting, and Positioning The Boundless alternative to Marketing 650

  • 1
    Market Segmentation, Targeting, and Positioning
    • What Are Markets
    • The Importance of Market Segmentation
    • Developing a Market Segmentation
    • Determine Segmentation Variable(s)
    • Segmentation for B2B
    • B2B Company Characteristics
    • Evaluate Market Segments
    • Select Target Market
    • Undifferentiated Targeting
    • Concentrated Targeting
    • Measuring a Successful Segmentation
    • Perceptual Mapping
    • Positioning Bases
    • Repositioning

Chapter 8: Sample Flashcards

  • Standard Industrial Classification (SIC)
    A set of codes published by the United States government that classifies business firms by the main product or service provided.
  • product differentiation
    Tangibly or intangibly distinguishing a product from that of all competitors in the eyes of customers.
  • psychological segments
    Segmentation of markets based on psychological influences, such as personality, lifestyle choices, and attitudinal variables.

Chapter 8: Sample Quiz Questions

  • What type of market segmentation provides the most concise, accurate and reliable profile of the wants and needs of customers?
  • The psychology of target marketing is based upon the understanding and use of ________.

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