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The Boundless alternative to Principles of Marketing 14th edition by Philip Kotler, Gary Armstrong, (978-0-13-216712-3) comes with flashcards, quizzes, SmartNotes, and more.
An Overview of Marketing
Marketing Strategies & Planning
The Marketing Environment
Consumer Marketing: Marketing Research
Consumer Marketing without Marketing Research without Segmentation, Targeting, and Positioning
Business to Business Marketing
Consumer Marketing: Segmentation, Targeting, and Positioning
Branding, Packaging, and Services Marketing
Pricing without Pricing Strategies
Pricing: Pricing Strategies
Integrated Marketing Communication
Advertising and Public Relations
Personal Selling & Sales Promotion
Social Media Marketing
Business Ethics and Social Responsibility in Marketing
Details about this item
The Boundless Alternative to Principles of Marketing 14th edition
Boundless experts, like PhDs and Professors, create all of our Marketing textbooks from the best content available on the internet. The Boundless Alternative to Principles of Marketing 14th edition by Philip Kotler, Gary Armstrong contains all the information you need to ace your Marketing class. Boundless is aligned at the chapter level to the leading Biology textbooks, with learning technology and study materials proven to help you get the grade you expect. It's not Principles of Marketing 14th edition — it's better!
What you get for $29.99 - The Boundless Alternative to Principles of Marketing 14th edition by Philip Kotler, Gary Armstrong, ISBN: 0132167123, 978-0-13-216712-3 with flashcards, quizzes, Smartnotes, and more.