Boundless Marketing


Boundless alternative to
Principles of Marketing 14th Edition
14th edition
by Philip Kotler, Gary Armstrong

ISBN-10: 0132167123
ISBN-13: 9780132167123
The Boundless alternative does not copy any content from this textbook.
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Chapter 18: Competitive Advantage The Boundless alternative to Principles of Marketing 14th Edition

  • 1
    Strategic Management
    • What is a Strategy?
    • The Importance of Strategy
    • Making Strategy Effective
    • Differences Between Strategic Planning at Small Versus Large Firms
    • External versus Internal Analysis
  • 2
    External Inputs to Strategy
    • Porter's Five Forces
    • Limitations of the Five Forces View
    • PESTEL and SCP Frameworks
    • Competitive Dynamics
  • 3
    Internal Analysis Inputs to Strategy
    • The Core Mission
    • The Overall Strategy
    • Porter's Competitive Strategies
    • SWOT Analysis
    • Forecasts
    • Resource Based View

Chapter 18: Sample Flashcards

    (acronym) Political, Economic, Social, Technological Changes, Ecology, and Legislation.
  • qualitative
    Descriptions or distinctions based on qualities rather than quantities.
  • effectiveness
    The capability of producing a desired result. 

Chapter 18: Sample Quiz Questions

  • Strategy could be best described as:
  • Current resources and capabilities are best defined as ________ and ________, while external conditions are _________ and ________.

It's not your textbook: it's better. Everything you need to learn in Chapter 12 of Principles of Marketing 14th Edition plus insanely sophisticated flashcards and challenging quizzes.


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