To withdraw, retract (one's words etc. ); to revoke (an order).
Large companies, in particular food producers, will slightly alter a product to attract new attention to it. For example, a soft drink company can produce a limited edition flavor of the product to renew sales levels and give it continuing interest.
When to Modify Products
The product life cycle (PLC) encompasses the multiple phases products pass through during their 'life' in the market. Products travel through market introduction, growth, maturity, saturation and decline, posing different challenges, opportunities and problems to manufacturers and sellers depending on industry and target audience. At some point during the life cycle, products may be modified to compete more effectively in the market, and appeal to evolving consumer and business demand .
At the design stage, developers and engineers must assess the importance of various requirements from a wide range sources. Stakeholders typically contribute input during product development, demanding something different from the product designer and design process.
Factors that can influence whether products are modified at the design stage include:
Stakeholders' needs vary from one another and it is the product designer's job to incorporate those needs into their design. Product design is an iterative process, and often needs to be modified due to manufacturing constraints or conflicting requirements. Where a customer order fits into the timeline depends on the industry type and whether the products are for example, built to order, engineered to order, or assembled to order.
Although product manufacturers painstakingly consider numerous details and possibilities of what could go wrong, many new designs ultimately fail or become obsolete. These product failures usually go back to the manufacturer for modifications, and are later re-introduced to the market. Other products are never re-introduced and deleted entirely from the product roadmap. Product development can take as many as five to six attempts before achieving success in the marketplace.
Innovation provides much of the competitive impetus for the development of new products, with new technology often requiring a new design interpretation. It only takes one manufacturer to create a new product paradigm to force the rest of the industry to catch up, fueling further innovation. While some products are completely new innovations, others are simply minor modifications to existing products.
New and rapidly changing technologies, evolving trends, increased demand and globalization are all factors that play into the decision to add product features and functionality. Unpredictable forces such as mass contamination can lead to product recalls, and the modification or destruction of large quantities of products. In 2007, millions of toys manufactured in China were recalled due to discoveries of lead paint and fears of lead poisoning in children. Product recalls, which can happen at any stage of a product life cycle, are costly and can severely damage a brand's reputation if managed poorly.