Social media websites and applications allow users to create and exchange user-generated content on the web.
Social media serves as a cost-effective communication channel for promoting brands to target audiences.
Digital marketing uses internet-connected devices to engage consumers with online advertising, primarily through pull or push methods.
Types of Internet advertising include banner, semantic, affiliate, social networking, and mobile.
Mobile marketing is the practice of promoting brands over mobile devices such as smartphones, portable media players and tablets.
Understanding consumers' social behavior online and offline is essential to developing viable marketing communications strategies.
Consumer-generated content can be text, images, video or other digital information posted and shared by end-users.