The invention of the printing press by Gutenberg led to the spread of mass communication across Europe in only a few decades.
Synthesize the impacts of the printing press on distribution of ideas and mass communication
In 1436 Johannes Gutenberg began work on the invention of a new printing press that allowed precise molding of new type blocks from a uniform template and allowed for the creation of high-quality printed books.
Gutenberg is also credited with the introduction of an oil-based ink that was more durable than the previously used water-based inks. He tested colored inks in his Gutenberg Bible.
The printing press was a factor in the establishment of a community of scientists who could easily communicate their discoveries through widely disseminated scholarly journals, helping to bring on the scientific revolution.
Because the printing process ensured that the same information fell on the same pages, page numbering, tables of contents, and indices became common.
The arrival of mechanical movable type printing introduced the era of mass communication, which permanently altered the structure of society. The relatively unrestricted circulation of information and revolutionary ideas transcended borders.
(c. 1395–1468) A German blacksmith, goldsmith, printer, and publisher who introduced printing to Europe. His invention of mechanical movable type printing started the Printing Revolution and is widely regarded as the most important event of the modern period.
The printing press was invented in the Holy Roman Empire by the German Johannes Gutenberg around 1440, based on existing screw presses. Gutenberg, a goldsmith by profession, developed a complete printing system that perfected the printing process through all of its stages by adapting existing technologies to printing purposes, as well as making groundbreaking inventions of his own. His newly devised hand mould made possible for the first time the precise and rapid creation of metal movable type in large quantities, a key element in the profitability of the whole printing enterprise.
The printing press spread within several decades to over 200 cities in a dozen European countries. By 1500, printing presses in operation throughout Western Europe had already produced more than 20 million volumes. In the 16th century, with presses spreading further afield, their output rose tenfold to an estimated 150 to 200 million copies. The operation of a press became so synonymous with the enterprise of printing that it lent its name to an entire new branch of media, the press.
Johannes Gutenberg's work on the printing press began in approximately 1436 when he partnered with Andreas Dritzehn—a man he had previously instructed in gem-cutting—and Andreas Heilmann, owner of a paper mill. However, it was not until a 1439 lawsuit against Gutenberg that an official record exists; witnesses' testimony discussed Gutenberg's types, an inventory of metals (including lead), and his type molds.
Having previously worked as a professional goldsmith, Gutenberg made skillful use of the knowledge of metals he had learned as a craftsman. He was the first to make type from an alloy of lead, tin, and antimony, which was critical for yielding durable type that produced high-quality printed books and proved to be much better-suited for printing than all other known materials. To create these lead types, Gutenberg used what is considered one of his most ingenious inventions, a special matrix enabling the quick and precise molding of new type blocks from a uniform template. His type case is estimated to have contained around 290 separate letter boxes, most of which were required for special characters, ligatures, punctuation marks, etc.
In Renaissance Europe, the arrival of mechanical movable type printing introduced the era of mass communication, which permanently altered the structure of society. The relatively unrestricted circulation of information and (revolutionary) ideas transcended borders, captured the masses in the Reformation, and threatened the power of political and religious authorities; the sharp increase in literacy broke the monopoly of the literate elite on education and learning and bolstered the emerging middle class. Across Europe, the increasing cultural self-awareness of its peoples led to the rise of proto-nationalism, accelerated by the flowering of the European vernacular languages to the detriment of Latin's status as lingua franca.
As early as 1480 there were printers active in 110 different places in Germany, Italy, France, Spain, the Netherlands, Belgium, Switzerland, England, Bohemia, and Poland. From that time on, it is assumed that "the printed book was in universal use in Europe." By 1500, the printing presses in operation throughout Western Europe had already produced more than 20 million copies. In the following century, their output rose tenfold to an estimated 150 to 200 million copies.
The vast printing capacities meant that individual authors could now become true bestsellers; at least 750,000 copies of Erasmus's works were sold during his lifetime alone (1469–1536). In the period from 1518 to 1524, the publication of books in Germany alone skyrocketed sevenfold; between 1518 and 1520, Luther's tracts were distributed in 300,000 printed copies.
The printing press was also a factor in the establishment of a community of scientists who could easily communicate their discoveries through widely disseminated scholarly journals, helping to bring on the scientific revolution. Because of the printing press, authorship became more meaningful and profitable. It was suddenly important who had said or written what, and what the precise formulation and time of composition was. This allowed the exact citing of references, producing the rule, "one author, one work (title), one piece of information." Before, the author was less important, since a copy of Aristotle made in Paris would not be exactly identical to one made in Bologna. For many works prior to the printing press, the name of the author has been entirely lost.
Because the printing process ensured that the same information fell on the same pages, page numbering, tables of contents, and indices became common, though they previously had not been unknown. The process of reading also changed, gradually moving over several centuries from oral readings to silent, private reading. The wider availability of printed materials also led to a drastic rise in the adult literacy rate throughout Europe.